Infuse hair with body and flexible bounce with PUREOLOGY Pure Volume Blow Dry Amplifier. This lightweight ZeroAlcohol formula with heat-activated volumisers creates long-lasting fullness and enhances colour brilliance as you blow-dry.

Ideal for fine to medium hair types, PUREOLOGY Pure Volume Blow Dry Amplifier is formulated with the exclusive AntiFade Complex which maximises colour retention and advanced volumising micro-emulsion technology which works to create fullness and strength, from scalp to tips.

Directions of use:

- Spread evenly throughout damp hair.

- Blow-dry to create maximum volume.

- Do not rinse.